TV Opinion
Julia Raeside
The Strictly brand only survives if fans believe it's one big happy family
The BBC's flagship entertainment series is in crisis - it's going to be harder to hide the brutality of training behind chummy VTs and sparkling grins
![Article thumbnail: From ITV Episode 2 Love Island SR11 on ITV2 and ITVX Pictured: Joey This photograph is (C) ITV plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: michael.taiwo1@itv.com](https://wp.inews.co.uk/wp-content/uploads/2024/06/SEI_207454717.jpg?crop=4px%2C0px%2C1912px%2C1080px&resize=640%2C360){kind=small}
![Article thumbnail: From ITV Episode 2 Love Island SR11 on ITV2 and ITVX Pictured: Joey This photograph is (C) ITV plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: michael.taiwo1@itv.com](https://wp.inews.co.uk/wp-content/uploads/2024/06/SEI_207454717.jpg?crop=420px%2C0px%2C1080px%2C1080px&resize=155%2C155){kind=small}
![Article thumbnail: From ITV Love Island SR11 on ITV2 and ITVX Pictured: Maya Jama This photograph is (C) ITV plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: michael.taiwo1@itv.com](https://wp.inews.co.uk/wp-content/uploads/2024/06/SEI_207189539.jpg?crop=718px%2C439px%2C879px%2C494px&resize=640%2C360){kind=small}
![Article thumbnail: From ITV Love Island SR11 on ITV2 and ITVX Pictured: Maya Jama This photograph is (C) ITV plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: michael.taiwo1@itv.com](https://wp.inews.co.uk/wp-content/uploads/2024/06/SEI_207189539.jpg?crop=801px%2C366px%2C747px%2C747px&resize=155%2C155){kind=small}
